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Client Story

Hobbiton™ Movie Set - New Zealand

The Hobbiton Movie Set is one of New Zealand's must-see tourist attractions, with iconic sets that featured in the Peter Jackson directed The Lord of the Rings and The Hobbit trilogy films. Occupying 12 acres in the midst of a working farm, and with over 200 staff members, the set sees up to 3,000 visitors a day in peak season. Fully guided tours take staff and visitors all over the site, often out of range of cellphone coverage. With current health and safety requirements and various groups of staff collaborating to create a seamless and authentic experience, reliable communication is a must.

Hobbiton™ Movie Set - New Zealand

"Now we have effective coordination across the whole site, which means a massive improvement in health and safety preparedness."

Mitch KingFood and Beverage Manager - Hobbiton™ Movie Set


The Movie Set staff had an existing Tait analog radio network that operated on a single channel with no repeater, which made coordination a challenge when navigating a site filled with rolling hills. To coordinate amongst themselves, "we basically had to jump in a vehicle and drive around the site", says Mitch King, Food and Beverage Manager. With business rapidly growing, better communications became an increasingly pressing need within and between various groups such as operations, food and beverage, and maintenance staff.


Alcom Radio Communications, Rotorua was called in to advise. Ken Glass arranged to meet Mitch onsite to fully understand the operation's communication needs. A portable repeater demonstration clearly showed how coverage and reliability could be enhanced by upgrading from the current analogue, single channel system to a customized digital multi-channel system.

Alcom recommended and supplied a Tait DMR Tier 2 solution with TP9310 radios and a Hytera repeater. Now, the team works on three channels - tour guides are in one group, food and beverage staff in another, and the grounds and maintenance team are in the third. Supervisor radios are programmed to be able to monitor and priority call their teams if necessary, while colour-coded terminals facilitate ease of use and quick recognition for teams on the go.


Transitioning from Tait analog to a digital system has provided the Hobbiton Movie Set with clear and reliable voice communications. "Many others seeking to find a cost effective, customized communication system for improved operations and safety could benefit from this approach", says Ken, from Alcom. "We were able to identify the issues and talk through solutions together before building the final system". Mitch King adds that Hobbiton now has "coordinated communications across the whole site, which means a massive improvement in health and safety preparedness, and ability to respond to any incidents. Ultimately, the new radio system has made a huge difference in our ability to ensure a quality experience".

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