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October 27, 20214 min read

IWCE and One Tait Dealer Program Summit 2021


More than anything, Tait values communication—whether it’s to help workers stay safe in the field, streamline processes in the office, or make connections with our valued dealers. This past September, we had the honor of hosting our One Tait Dealer Program Summit against the dazzling backdrop of Las Vegas, as well as being among the headlining technology companies featured at the annual International Wireless Communications Expo (IWCE).

One Tait Dealer Program Summit

Go big or go home. After over 20 months of social distancing, the Tait team was excited to unite with our dealers face-to-face in the Entertainment Capital of the World. Leading up to IWCE, it was refreshing to meet with our dealers without the need for computer screens or conference calls. Months after the successful One Tait Dealer Virtual Summit in May, we were able to truly bring the event to life in the heart of the Las Vegas strip. The Tait North America marketing team spearheaded the efforts, in collaboration with countless other Tait team members all across the world.

Without a doubt, One Tait dealers are the lifeblood of our operation, and the One Tait Dealer Program further cultivates dealer relationships by providing them with the knowledge and resources they need to make the most of our partnership. And this year’s in-person event did not disappoint, with over 120 dealers in attendance!

Held at the beautiful Cosmopolitan of Las Vegas, the One Tait Dealer Summit granted dealers a full day of seminars, featuring sales and solutions and technical tracks. The sales and solutions track provided key insights on how to sell Tait services, product management and marketing updates, cloud services and much more. On the technical track, dealers were presented with in-depth seminars about GeoFencing, AS-IP features, Tait Enable Fleet set up, radio performance optimization, Services updates and more. Each seminar was hosted by a different Tait team member, offering expertise within their field to ensure a well-rounded and informative experience for dealers.

Yet beyond the educational seminars, the summit aimed to make personal connections with our valued dealers. Dealers gathered in the evening to take part in the One Tait Annual Awards Ceremony & Reception, hosted by Maria Rowe, Vice President, Marketing and Kevin Sumrell, Tait Americas President. With drinks, delicious food and spirited music, the atmosphere of the ceremony was brimming with excitement. The awards distributed to dealers were rooted in our company values—Commitment to Listen, Courage to Act, and Integrity to Deliver. These values and awards are near and dear to our hearts, as they drive the way we aim to interact with our customers, employees and the communities in which we operate. In addition, two Tait Global Employee Awards were presented to Tait team members Jorge Luis and Maria Rowe, who won the Global Sales Person of the Year and Global Customer Experience Award respectively. Congratulations!

After the ceremony, Nick Pennance, our Chief Revenue Officer, offered dealers a sneak peek of what was to come at the Tait IWCE showcase the following day—TAIT AXIOM Broadband Solutions, a communications platform that integrates reliable LMR networks with the versatility of LTE networks. This full suite of products and services represents the next evolution of Tait Communications, providing powerful ways to stay safe, connected, and drive workforce productivity.

Want to learn more about TAIT AXIOM Broadband Solutions? Read our introduction blog here.

International Wireless Communications Expo – IWCE

Located in the vast, new Las Vegas Convention Center, IWCE never disappoints. The International Wireless Communications Expo has become the go-to hotspot of innovation for the critical communications industry, providing technology enthusiasts a place to network and learn about the latest products and services hitting the market. Each year, the expo includes a robust conference program, a sprawling floor of exhibitors, industry-leading guest speakers and much more. As always, Tait was proud to participate and was committed to being among the top technology companies featured at the expo.

TAIT AXIOM Broadband Solutions were introduced at IWCE.

Our stunning showcase was a stark contrast to competitors, complete with dynamic installations, engaging imagery, bold colors, and of course—the latest and greatest Tait products. Numerous Tait team members met with dealers, end-users and other LMR and broadband enthusiasts to share our passion for critical communications and to kick off a new era in Tait history.

IWCE 2021 was a landmark event for us, as it was the unveiling of our broadband portfolio, TAIT AXIOM. Various broadband products were on display, including wearables, mobiles and handhelds for guests to experience first-hand. Knowledgeable experts provided patrons with demonstrations of the products and showcased exciting workforce applications and workflow automation capabilities. TAIT AXIOM is more than the next evolution of critical communications—it’s the culmination of over 50 years of dedication and industry expertise, and we were overjoyed to share our passion to deliver dynamic, reliable broadband products for critical industries all over the world.

And, of course, it wouldn’t be a proper showcase without our Tait Tough portables, including our DMR TP9300, TP9500, P25 TP9400, TP9500 and TP9600 models, as well as a TB9400 base station on display. All in all, the convention was a smashing success for Tait. Patrons from all over visited our booth to connect, learn, and share their excitement for innovative broadband and LMR solutions. We would like to thank all the wonderful guests who stopped by to make this day a truly special event. None of this would have been possible without your continued support and enthusiasm!

Visit Tait at IWCE 2022

Missed us in September? We’ll be back again at the Las Vegas Convention Center this coming March for IWCE 2022! Mark your calendars for March 23-24. We’ll return with our broadband solutions rollout and other products to help you achieve a safer, more productive workforce.


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